Tired of this topic? Trust me when I say…

We haven’t talked enough about this yet. Sustainability is a buzzword for most brands today, but from theory to practice, many of the things we buy don’t meet fair production and sales processes.

More and more fast fashion stores are popping up on the market, setting trends and creating needs, convincing people that they need things that they probably didn’t even know existed. For example, if you’ve been on Instagram lately, I’m sure most of the ads you’ve seen have been for the TEMU platform. This online store promises great products at ridiculously low prices, even offering the value proposition of giving away the first three items added to your cart. Sounds too good to be true, right? But… what’s behind it?

The more we buy from these types of stores, the more we feed into rampant production and fill the planet with plastic objects that will likely take over 1,000 years to decompose. Yes, they’re very cheap, but the price we have to pay in terms of our quality of life is too high.

On the other hand, I want to talk about where needs come from. While sometimes we acquire a taste for something we see on the street, it’s more likely that the thing you felt an unbearable need to buy you saw on social media. Tik Tok, for example, is a platform full of UGC creators who are responsible for promoting hundreds and hundreds of products for different brands. The creator may not even be giving you their honest feedback, but if you see the same product over and over again, you’re sure to want to buy it by the end of the day.

If you’ve managed to grasp what this is all about, congratulations. If not, here’s the summary…

To help the planet, we need to change the way we consume all the content that comes into our lives. The first step is to use the “I’m not interested” button that all social networks have. This will block all content related to certain topics and market niches, so you won’t be constantly tempted with content from fast fashion platforms (as often happens with Shein).

The average Instagram user follows around 1,000 people. Do all of these people contribute positively to your life? Unfollowing people isn’t a bad thing; on the contrary, it will help you stop seeing so much content that doesn’t really do anything for you.

Finally, if you’re going about your day and you see something you want to buy, ask yourself the following questions:

Is this product good quality and will it last me at least a year?

Is this product similar to something I already have at home?

Is this product something I really need?

Can I get the most out of this product?

Asking yourself these questions will put your feet on the ground about what you should do with that product you liked. It may be an excellent purchase, or it may be something that’s really not for you right now. Stopping compulsive buying is a relief not only for the planet but also for your wallet.

The world needs us, especially our good decisions.

Don’t waste any more time without being a part of the change.

See you next week

Mariana Latorre

USpanglish team

Categorías: Usletters